Selling Your Home in Santa Barbara
In the real estate industry, advertising outlets and designs are typically provided by the agent’s broker, which means that every agent is getting the same templates, same designs, and same everything else. In order to make sure your home stands out from the competition, we have formed our own marketing and media design team with professional backgrounds in social media branding, film & commercial advertising production, and high-end media design. That means that we build a unique campaign around your unique property so that you can stand out from the competition.
Hands On Experience: Louise McKaig grew up in business and sales working alongside while learning from her father, Pete Manzo, who founded The Italian Store, Enrico’s Delis, The Pan American Markets, and Casa Flores Tortillas. In addition, Louise has founded and run her own various companies and start ups.
Education: She is also a UCSB business economics alumni and continues to sharpen her contract, negotiation, and marketing skills by regularly training and coaching with some of the top financial, sales, and real estate experts in the country.
Continuing education is a must in an industry that handles people’s financial future and is constantly changing. Louise regularly attends seminars and classes to stay on top of current contracts and practices. With coaching and speaking engagements around the country, Louise is able to stay informed of trends and coming changes to develop relevant marketing and sales strategies.
Local Network: Louise McKaig is a 4th generation Santa Barbaran. Louise and her family have all been running successful businesses and been involved in local real estate since the early 1900’s. She also participates in many clubs and charities around town. This local connection comes in very handy when searching from homes that are not on the market yet as well as marketing homes to buyers already living in Santa Barbara or Montecito.
Global Network: While her local network and local history is both extremely effective as well as unique to the real estate industry, we often see that as a luxury home’s listing price increases, the amount of local buyers decreases. A reputation and network that reaches beyond the local community is essential in higher price ranges and Louise is one of the very few that can make that happen. By coaching, speaking, and attending real estate and business seminars across the United States, Louise has developed personal connections with real estate professionals, business owners, and successful real estate investors around the Globe. Louise’s national and international reach has proven extremely useful in the marketing of listings. Louise has created strategic alliances with other high-end luxury real estate professionals, websites, and marketing outlets so she can get your home seen by cross promoting with other professionals.
International Real Estate Affiliations: We are affiliated and advertise with some of the most influential luxury real estate networks in the world that promote our luxury listings in numerous countries around the world. In addition, Louise has created her own global network of luxury real estate professionals and publications having spent spent years working with the worlds largest luxury brands, from Sotheby’s to Christie’s International real estate, The Who’s Who of Luxury Real Estate, Luxury Portfolio International, the Luxury Board of Regents, LuxuryHomes.com, and Keller Williams Luxury Homes International.
Louise McKaig is widely known throughout the community as more than just one of the top real estate professionals but she is also known as a very genuine, honest, and fun person who actually cares about her clients and the community.
She enjoys supporting local community events and speaking publicly to inspire the youth and community. She also loves just getting to know her clients and enjoying their company. Selling real estate is the job, but meeting new people, making new friends, and getting to work with quality individuals is her passion.
But don’t just take our word for it, search around, make inquires. We feel confident that you will love what you hear. And when you are ready to sit down and discuss options for selling your Santa Barbara home, give Louise McKaig a call for a no-hassle friendly chat and see for yourself what Santa Barbara & Montecito’s top luxury real estate agent can do for you. You can also CLICK HERE to email Louise McKaig.